You’re going to try your hand at copywriting after studying a few article lessons. You are. You’re at the right place. The first six steps to starting a freelance copywriting business and earning money doing what you love are covered in this article.
Greetings from the, most fierce online copywriters. This is the place where you can turn your love of writing into a business. I promise it is possible. To find a client who will pay you, there are six essential steps you must follow before you get too enthusiastic.
The worth of research
Begin by researching. Since it’s so important, this was and will always be the most important article. I’ve always said that learning never stops, and even after ten years, I continue to study and develop my marketing and copywriting skills on a weekly basis. Success in this field requires constant learning. Go watch these kinds of YouTube classes and also research them, buy and study books, attend events, listen to podcasts, and sign up for challenges and programs centered on practical copywriting.
Perfectionism is achieved with practice.
Second step: exercise. Before you put knowledge to use, it is worthless. Before referring to yourself as a copywriter, you should have some experience writing material, but I understand that everyone wants to find out what they need to know and be paid right away. If you can’t prove you know what you’re doing, you’ll have trouble getting clients, and your first copywriting attempts will be horrible.
Like I stated, It’s okay that you won’t be extraordinary at first while studying this art form or any other new ability, regardless of who you are. The Copy Posse golden rule is that the only way to become a better copywriter is to produce bad copy and correct it. Note this: Before writing copy, write awful. That’s what you ought to do right now. Utilize all the knowledge you get from to this article, as well as all others. Learning comes only by getting your hands dirty.
Locate a community
Step three: find a locality. Do it immediately, in my opinion, since this is the most important stage for anybody launching a business. Since you probably don’t know many other copywriters, it would be quite helpful to join a group of individuals who share your interests. To whom can you disclose your problems? Who is able to give you frank feedback on your writing? Who can you consult for guidance on acquiring clients or providing post-acquisition support?
An online crew will make your journey smoother because you’ll have questions and need support, knowledge, and encouragement from folks who understand. You may find dozens of organizations and communities online, including my badass Copy Posse community, on Facebook, Instagram, and other platforms.
If you want to join my premium members-only group, join my Write and Ignite challenge. The URL is below. The actual catch is that you must contact these groups. Be active, be real, and develop a relationship with them because people will always be more ready to answer your questions and comments if you’ve demonstrated you’re a valued member of the community.
Write your elevator pitch
Step four: compose your elevator pitch. Be careful—this advice is like three tips in one. After practicing and gaining confidence, decide how you’ll service your clientele. Consider your elevator presentation a personal sales pitch. You must be able to quickly and effectively communicate what you offer, who you serve, and how you do it in 10 seconds or less, or the time it takes an elevator to move a floor. Your pitch must position you as the person who can help your clients achieve their goals. Break this down. You offered what? Offer copy, content, or both?
Go deeper to define your desired specialty or area of expertise. It might be personal growth, online education, beauty, health, fitness, etc. What do you like studying, learning, and writing about? That should be your initial niche since you’ll have to write about it every day for the foreseeable future. Choosing a specialization today isn’t a lifetime commitment.
You may change direction anytime. Next, who do you serve? Want to assist writers, entrepreneurs, or coaches? Women-owned, local, natural, sustainable brands? SaaS, eCommerce?
You should define your ideal customer. Finally, how?
What services will you offer? Blogs, sales text, video scripts, emails, social media, home pages, websites, ads? There are several copywriting styles and media now.