Unleashing Success: Mastering the Art of Landing Pages
Hey guys, Alex here.
This blog is a long time coming; some of you have been requesting this for a while. Well, I heard you loud and clear. This week, I’m revealing the 6 key components that I include in every single landing page that I write to convert visitors into leads like crazy.
The Power of A Compelling Promise
The purpose of your landing page is to give your visitors something for free that demonstrates the quality of what your business offers in exchange for their information. Your landing page gives your brand a one-shot opportunity to demonstrate the value of your product or service and earn your prospect’s trust from day 1.
The Why Behind the Freebie
Even when you’re offering your visitors something for free, you still need to address that inner critic. They want to know why you’re giving it away and why they should take action right now. Include an authentic reason for a discount or freebie to build trust and rapport with your audience.
Social Proof: The Real Deal
I do this, you do this, everyone does this — we rely on social cues from others on what to think, feel, and do in a lot of situations. Social proof allays any fears or doubts your visitors have about committing to your offer and builds authority for your brand. Be sure to show your visitors how others have benefited from your product, service, or content.
Trust Factors: Building Confidence
Write your copy, then design a landing page to support your copy and strategically work in social proof and trust factors. Factors include a privacy promise on your opt-in form, a clear statement on how you’ll use your prospect’s email address, and what they can expect to receive from you. Let your visitors know that you’ve taken measures to secure your landing page and that it’s completely safe for them to visit.
Cta: Keep It Crystal Clear
Studies have shown that you only have between 5-10 seconds to convince your visitors to stay on your page before they bounce. Your call to action needs to be front and center, leaving no room for confusion on where your prospect should click next. Make it clear what your offer is and how they can get it in the simplest possible way.
Brand Consistency: The Marketing Glue
Brand consistency is critical to locking down a prospect long term. There must be congruence and overlap in messaging across all your marketing touch points leading up to your landing page and the promise you then deliver. Make sure your brand has a distinct and impactful voice that can be consistently communicated across the board.
Alright, there you have it guys. The 6 components of a landing page that converts. Now, go out there and unleash the power of a killer landing page!